Lunchables Is a Billion Dollar Product April 1, 2022 Email Kraft Heinz, the parent company of Oscar Mayer, sold $1.36 billion of Lunchables in 2017. Its sales increased a whopping 19 percent since 2014. Over 30 years old now, this billion dollar product was first created as a way to repopularize bologna, which began losing popularity in the mid-1980s.